Clutch
The review site your buyers read before they ever contact you
Clutch is where companies shortlist agencies and consultancies. Its reviews are verified by an actual interview, which is why a buyer trusts a Clutch profile more than a page of testimonials on your own site.
You are probably here because
One of these sounds familiar.
- You search your own category and a competitor's Clutch profile ranks above your website.
- You have happy clients and nothing public that proves it.
- You claimed a Clutch profile once and it has sat half empty since.
Clutch in detail
What Clutch actually is
A review platform for B2B service providers: agencies, development shops, consultancies. It is not a software review site, which is the usual confusion with G2 and Capterra.
What makes it different is the verification. A Clutch analyst interviews your client by phone or video, or the client completes a verified online review. Either way a real person confirms the project happened. That is why buyers weight it so heavily and why reviews cannot simply be bought.
Clutch also runs the Leaders lists, those “Top Reputation Management Companies” pages that rank on Google for exactly the searches you want. Placement on them is driven by recent review volume, rating, and how complete the profile is.
What we do on Clutch
- Full profile buildServices, project sizes, industries, portfolio and locations completed so Clutch's own filters surface you.
- Interview-ready clientsWe identify who will take the call, brief them on what gets asked, and book it.
- Review schedulingPaced to keep recency, which is what the Leaders lists actually weigh.
- Leaders list positioningAimed at the category and city pages that rank for your head terms.
- The Manifest and Visual ObjectsThe sister sites in the same group, so one review does work in three places.
- Replies on every reviewIncluding the critical ones, where most of the trust is won.
How the programme runs
Profile first. Services breakdown, project sizes, industries, locations, portfolio entries. Clutch filters buyers by those fields, so an incomplete profile is invisible before it is unconvincing.
Then reviews, from clients who will genuinely take the interview. We identify who, prepare them on what Clutch asks, and schedule it. A client who turns up unprepared gives a thin review, which is worse than none.
Then the lists. Review recency matters more than total count for Leaders placement, so the programme is paced to keep the profile current rather than front-loaded and then left.
Questions
Clutch FAQs
No, and anyone offering to sell them is selling fakes. Clutch verifies every review through an analyst interview or a verified online form, so the review has to come from a real client about a real project. What we do is identify which of your clients will take that interview and make sure they turn up prepared.
G2 reviews software products. Clutch reviews service providers, so agencies, consultancies and development shops. If you sell a tool you want G2. If you sell work done by people you want Clutch. Plenty of companies need both.
They are ranked category and city pages, and they rank well on Google for searches like best reputation management company. Placement is driven mostly by recent review volume, your rating, and profile completeness. Sponsored slots exist and are clearly marked, but the organic ranking is earned through reviews.
Free consultation · No commitment
See where you stand on Clutch.
We score your profile against your three closest competitors and send back a short plan of what to fix first. No retainer, no obligation.