Paid PR & Publications
Paid PR that gets you published, not just pitched
Press coverage does two jobs at once. It gives your sales team something credible to forward, and it gives search engines a strong page that pushes weaker results down.
You are probably here because
One of these sounds familiar.
- You have nothing to send a buyer who asks whether anyone has written about you.
- Your founder has a story and no platform.
- You need strong pages to displace something you cannot remove.
Paid PR & Publications in detail
Pitching versus placing
Traditional PR pitches journalists and hopes. Sometimes it lands, often it does not, and you pay either way.
Paid PR is different. The placement is agreed before you pay for it, so you know the outlet, the format and the date. The article still has to be worth reading, and we write it that way, but the uncertainty is gone.
Both have a place. If your story is genuinely newsworthy we will tell you to pitch it. If you need a result on page one by a certain date, paid placement is the honest answer.
What you get
- Tier one placementsThe names people recognise, when the story and the budget justify them.
- Industry and trade pressOften more valuable than the big names, because your actual buyers read them.
- Founder features and interviewsA face and a story behind the company, which is what investors and senior hires search for.
- Written for youWe draft it, you approve it. No homework handed back to your marketing team.
- Promoted after publishingSo the page earns the authority it needs to stay on page one.
- Guaranteed to runOutlet, format and date agreed before you pay.
How we work
We pick outlets by two things: whether your buyers read them, and whether the page will rank. A huge name that publishes behind a no-index tag does nothing for your search results.
We write the piece or work with your draft. You approve before anything goes live.
Once it publishes we promote it, because a great article nobody links to will not hold a page one spot by itself.
Questions
Paid PR & Publications FAQs
No. A press release is a document you distribute and hope gets picked up. Paid PR is an agreed article in an agreed publication on an agreed date. Release distribution is cheap and usually produces copies of the same text on low-value sites. Placed articles produce one strong page that can actually rank.
Where the outlet or the law requires disclosure, yes, and we would not work with a publication that hides it. In practice a sponsored tag makes very little difference to how the page performs in search or to how a buyer reads it.
Yes. Paid PR is available on its own. Plenty of clients take one or two placements before they consider anything ongoing.
Free consultation · No commitment
Find out what page one says about you.
We check every result for your brand name, score your reviews on every platform, and send back a short plan of what to fix first. No retainer, no obligation.